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The concept of rapid-fire dating has gained tremendous popularity, spreading to cities all over the world.One speed-dating company in New York City, for example, holds a gathering almost every day.
After the event is over, the daters submit to the event’s organizers the names of the individuals they would like to see again.
It sounds simple, but each variable in the design of the event can affect the daters’ outcomes.
Participants presented with a broad array of potential partners more closely aligned with their anticipated ideal did not experience greater emotional satisfaction than when presented with fewer options.
[break] Prior research by Lenton and Francesconi provides some insight into why people might struggle with speed dating.
They found that when the number of participants in a speed-dating event increases, people lean more heavily on innate guidelines, known as heuristics, in their decision making.